Content Marketing Specialist

Job Description

Our brand and content team is central to sharing isolved's story. We surface opportunities to tell that story through customers, employees, partners and research, and we showcase it across all earned, owned and paid media channels. We produce, publish and promote assets across a variety of formats, supporting our colleagues and extending awareness and advocacy for isolved as an employer, product and services brand as well as a world-class partner brand. As a centralized brand and content team, we believe in over-communicating and over-collaborating. It's not uncommon for a member of brand and content to work with a dozen different teams in a single week-making this role a highly impactful a one!

As part of a fun, upbeat, and goals-driven brand and content team, you will have the opportunity to develop content assets and support marketing campaigns centered around talent software and services. This role works closely with demand-generation marketing to conceptualize and create high-conversion campaigns for the entire buyer journey to increase pipeline opportunities. This role also works closely with product marketing to align campaigns with product messaging and value, as well as the creative and operations team to see campaigns through completion. In addition to developing your own content, such as case studies, blogs and eBooks, you will leverage existing content (e.g., eBooks, whitepapers, analyst reports) to create optimized landing pages, ad copy, email copy and editorial materials that align with each business unit you support.

We're seeking a highly motivated and strategic individual who can generate engaging content, guide peers toward the most-optimized campaigns and repurpose materials to support the buying journey.

 Core Job Duties

• Produce marketing copy around talent software and services that boosts brand awareness through thought leadership and aligns with campaigns to advertise the value of isolved products and services.
• Develop and enforce content governance policies, including brand guidelines, rights management, version control and compliance requirements.
• Ensure adherence to copyright laws, licensing agreements and other considerations related to content usage.
• Collaborate with SEO manager to optimize content for targeted keywords.
• Strategize ways to extend the shelf-life of content assets.
• Deliver engaging content in a variety of formats, including blogs, infographics, eBooks and video scripts.
• Measure success of content campaigns and identify areas of opportunity.
• Align with demand generation teams on a regular cadence to decipher assets and targets for campaigns, and develop content as needed.
• Interview customers and partners and write compelling case studies.
• Measure the reach of pillar pieces and supporting assets to show the true impact of each campaign.
• Establish best practices and standard operating procedures for content creation, editing and publishing.
• Liaise with internal teams to gather requirements and facilitate content production.•Produce marketing copy around talent software and services that boosts brand awareness through thought leadership and aligns with campaigns to advertise the value of isolved products and services.

Minimum Qualifications

• Can-do, positive attitude is an absolute must
• At least 3-5 years proven experience in copywriting or editorial roles
• Understanding of the B2B SaaS space (HCM experience is highly preferred)
• Skilled at writing for a variety of audiences, including prospects, customers, brokers and service bureaus
• Well-versed in AP style writing guidelines
• Love of language and storytelling
• Critical-thinker and problem solver
• Strong writing, spelling and grammar skills
• Ability to work in a fast-paced environment
• Good communication skills and knack for collaborating with multiple stakeholders
• Willing to accept and adapt to feedback, yet a steward of brand consistency, voice and goals
• Creativity and passion for finding new ways to engage audiences through copywriting
• Experience with project management tools such as Asana
• Familiarity working with content management systems
• Skilled at writing for target audiences throughout every stage of the customer journey
• Apt at writing in a variety of formats, including headlines, emails, blogs, bylines, PowerPoints, video scripts, infographics, eBooks, etc.
• Capable of writing in a conversational tone, with attention-grabbing elements to engage audiences
• Skilled at extending the life of content by finding new ways to upcycle and repurpose assets
• Editorial experience will be strongly considered
  

About isolved

isolved is an employee experience leader, providing intuitive, people-first Human Capital Management (HCM) technology. Our solutions are delivered directly or through our partner network to more than five million employees and 145,000 employers - who use them every day to boost performance, increase productivity, and accelerate results while reducing risk. No matter the industry, we help high-growth organizations employ, enable and empower their workforce by transforming employee experience for a better today and a better tomorrow. For more information, visit www.isolvedhcm.com.

EEO Statement

isolved is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. isolved is a progressive and open-minded meritocracy. If you are smart and good at what you do, come as you are.

Disability Accommodation

Visit www.isolvedhcm.com/careers for more information regarding our incredible culture and focus on our employee experience. Visit www.isolvedeebenefits.com for a comprehensive list of our employee total rewards offerings.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions outlined above.

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