Senior Channel Marketing Manager

Senior Channel Marketing Manager

Summary/objective

The Senior Channel Marketing Manager, together with the isolved network team and a growing Marketing Department, will be responsible for supporting marketing strategies and capabilities to increase lead generation and pipeline growth for the isolved network. Reporting to the VP, Partner Marketing, this role will collaborate with departmental counterparts working to achieve marketing goals using both strategic and tactical planning. You will track and review campaign performance and generate recommendations based on learnings to establish best practices.

The isolved network is the fastest growing business within isolved, with more than 150 certified network partners across the United States and nearly 2 million end users. The network's marketing team works closely with the network account management and partner success teams to support partners with strategic initiatives that drive business growth.

Core Job Duties

• Manage campaign creation and execution of digital marketing strategies to acquire new leads at scale with success measured in qualified opportunity conversions.
• Effectively understand and drive towards lead goals and CPL targets.
• Contribute to detailed analysis of campaign effectiveness including segmentation, and creative targeting.
• Analyze and disseminate comprehensive reporting.
• Manage and collaborate with digital and broader marketing team on tactics and creative to cultivate lead generation and to ensure campaigns are in alignment with positioning and long-term goals.
• Manage lead processing and workflows for targeted digital programs.
• Support content to create a dynamic, engaging and authentic brand experience that successfully reflects the spirit of isolved.
• Never satisfied with the status quo, you are always looking to raise the bar.

Job Complexity

Broad expertise or unique knowledge; contributes to development of company objectives and principles and achieves goals in creative and effective ways. Sought out for functional knowledge and guidance. Anticipates issues and makes considered decisions to avoid them. Barriers to entry such as technical committee review exist at this level.

Interaction

Works on significant and unique issues where analysis of situations or data requires an evaluation of intangibles. Exercises independent judgment in methods, techniques, and evaluation criteria for obtaining results. Creates formal networks involving coordination among groups.

Supervision

Acts independently to determine methods and procedures on new or special assignments. May supervise the activities of others.

Experience

Typically requires a minimum of 12 years of related experience with a Bachelor's degree; or 8 years and a Master's degree; or a PhD with 5 years experience; or equivalent experience.

Minimum Qualifications

• Bachelor's degree in Marketing, Computer Science, Information Technology or similar field or related business experience.
• Proficient knowledge of lead scoring and nurturing techniques.
• Strong analytical skills, proficiency in data analysis, and agility to quickly understand the relationship between marketing results and business outcomes.
• Solid and demonstrable experience of sales and marketing software (e.g., HubSpot, Metadata.io, Outreach, CRM) analytics (e.g., Google) and CMS.
• Strong interpersonal, written and oral communication skills.

Additional Preferred Qualifications

• 5+ years of experience in digital marketing either in-house or at an advertising or media agency.
• 5+ years or more experience working with LinkedIn/Facebook campaign management either in-house or at an advertising or media agency.
• Comprehensive knowledge of Microsoft 365, in particular Excel.
• Ambitious yet flexible self-starter who can work in a rapidly changing environment.

Physical Demands

Prolonged periods of sitting at a desk and working on a computer. Must be able to lift up to 15 pounds.

Travel Required

Yes, up to 15% domestic travel may be required.

Work Authorization

Employee must be legally authorized to work in the United States.

FLSA Classification

Exempt

Location

Hybrid - in office

Effective Date: 1-1-24

About isolved

isolved is an employee experience leader, providing intuitive, people-first HCM (Human Capital Management) technology. Our solutions are delivered directly or through our partner network to more than five million employees and 145,000 employers - who use them every day to boost performance, increase productivity, and accelerate results while reducing risk. Our HCM platform, isolved People Cloud, seamlessly connects and manages the employee journey across talent management, HR & payroll, workforce management and engagement management functions. No matter the industry, we help high-growth organizations employ, enable and empower their workforce by transforming employee experience for a better today and a better tomorrow. For more information, visit www.isolvedhcm.com.

isolved is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. isolved is a progressive and open-minded meritocracy. If you are smart and good at what you do, come as you are. Visit www.isolvedhcm.com/careers for more information regarding our incredible culture and focus on our employee experience. Visit www.isolvedeebenefits.com for a comprehensive list of our employee total rewards offerings.

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