Vice President, Demand Marketing

Job Description

Vice President, Demand Marketing

M6

Summary/objective

The Vice President, Demand Marketing leads the strategy, execution, and performance of marketing programs that generate pipeline and accelerate revenue. This role oversees campaign planning, digital acquisition, partner revenue marketing, and marketing operations-ensuring cohesive execution across inbound and outbound motions. The VP, Demand Marketing plays a critical leadership role in translating business goals into scalable, data-driven programs that align marketing investment to pipeline outcomes.

The VP partners closely with sales, partner relations, brand, and product marketing teams to optimize marketing across channels and audiences. This role requires a strategic and execution-oriented leader who can drive results while leading a high-performing team.

Core Job Duties

• Set the strategy and roadmap for demand marketing programs aligned to pipeline and bookings goals
• Oversee planning, execution, and optimization of multi-channel campaigns across paid media, digital, email, outbound, and partner channels
• Lead partner revenue marketing programs focused on growing pipeline from brokers and other Centers of Influence (COIs)
• Collaborate with partner relations to align field and campaign efforts to COI-led growth strategy
• Own the demand planning calendar and ensure alignment with sales priorities, events, and product launches
• Establish and monitor KPIs across demand programs, marketing operations, and campaign performance
• Manage campaign funnel from lead to opportunity; partner with sales to increase conversion rates and velocity
• Direct marketing operations and technology to support scalable execution, attribution, and reporting
• Collaborate cross-functionally to integrate demand programs with product launches, partner initiatives, and brand strategy
• Lead, mentor, and scale a team of marketers across campaign strategy, digital acquisition, and operations
• Own and manage the demand marketing budget, ensuring efficient use of resources and ROI delivery
• Provide regular reporting to marketing and sales leadership on pipeline contribution and marketing impact

Job Complexity

Consistently works with abstract ideas or situations across functional areas of the business. Through assessment of intangible variables, identifies and evaluates fundamental issues, providing strategy and direction for major functional areas. Requires in-depth knowledge of the functional area,

business strategies, and the company's goals.

Interaction

Interacts internally and externally with executive level management, requiring negotiation of extremely critical matters. Influences policymaking.

Supervision

Directs and controls the activities of one or more functional areas, divisions, product groups or service areas through senior managers who have overall responsibility for the successful operation of those assigned areas. Clear expertise as a manager, leader, and operator.

Experience

Typically requires a Bachelor's degree and 15+ years of direct experience, with 8+ years of leadership experience. May require advanced degree.

Scope

Develops corporate and/or organizational policies and authorizes their implementation. Detailed knowledge of company allows for innovative concepts and promoting new ideas. Provides direction to senior managers in various areas, groups, and/or operations. Recognized as an influential leader. Drives significant impact and improvements across their function; strategically plans for how people and processes scale.

Discretion

Erroneous decisions will have a long-term effect on the company's success.

Minimum Qualifications

• 10+ years of B2B marketing experience, with a strong focus on demand generation and pipeline development
• 5+ years of people leadership experience, including leading other leaders
• Proven success owning multi-channel demand programs tied to measurable revenue goals
• Experience building pipeline through partner and influencer ecosystems
• Strong understanding of funnel metrics, attribution models, and marketing performance analysis
• Experience with marketing automation, CRM, and demand gen platforms (e.g., HubSpot, Salesforce, ABM tools)
• Demonstrated ability to partner with sales to drive aligned go-to-market execution
• Excellent strategic thinking, communication, and team leadership skills
• Bachelor's degree in Marketing, Business, or related field; advanced degree preferred

Physical Demands

Prolonged periods of sitting at a desk and working on a computer. Must be able to lift up to 15 pounds.

Travel Required

Yes, up to 15% domestic travel may be required.

Work Authorization

Employee must be legally authorized to work in the United States.

FLSA Classification

Exempt

Location

Any

Effective Date:

07/24/2025

Internal Job Title

Vice President, Demand Marketing

About isolved

isolved is an employee experience leader, providing intuitive, people-first HCM (Human Capital Management) technology. Our solutions are delivered directly or through our partner network to more than five million employees and 145,000 employers - who use them every day to boost performance, increase productivity, and accelerate results while reducing risk. Our HCM platform, isolved People Cloud, seamlessly connects and manages the employee journey across talent management, HR & payroll, workforce management and engagement management functions. No matter the industry, we help high-growth organizations employ, enable and empower their workforce by transforming employee experience for a better today and a better tomorrow. For more information, visit www.isolvedhcm.com.

isolved is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. isolved is a progressive and open-minded meritocracy. If you are smart and good at what you do, come as you are. Visit www.isolvedhcm.com/careers for more information regarding our incredible culture and focus on our employee experience. Visit www.isolvedeebenefits.com for a comprehensive list of our employee total rewards offerings.

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