Senior Manager, Customer Marketing

Job Description

Senior Manager, Customer Marketing

M3

Summary/objective

The Senior Manager, Customer Marketing is responsible for leading integrated marketing initiatives that drive retention, expansion, and advocacy within isolved's existing customer base. This role sits between strategy and execution-translating business objectives into tactical campaigns, communications, and programs that engage and grow customer relationships. The Senior Manager will work cross-functionally with Sales, Customer Success, Product, and Marketing to identify opportunities for customer education, product adoption, and revenue expansion through scalable, insight-driven marketing efforts.

Core Job Duties

• Develop and execute customer marketing plans aligned with revenue, retention, and engagement goals
• Lead cross-sell and up-sell campaigns to increase product adoption and multi-product utilization across isolved's customer base
• Collaborate with Sales and Customer Success to identify key segments and timing for expansion outreach
• Align with Marketing Operations, Sales Operations, and Product on data quality and campaign effectiveness
• Support the planning and promotion of isolved's customer-facing events, including the annual customer conference
• Drive development and delivery of customer communications including newsletters, product updates, and lifecycle messaging
• Establish campaign metrics, report performance, and make recommendations to improve reach and impact
• Partner with internal stakeholders on Voice of the Customer initiatives, case study identification, and advocacy programs
• Contribute to customer journey mapping and segmentation efforts to better tailor outreach to lifecycle stage and product engagement

Job Complexity

Works on issues of diverse scope where analysis of situation or data requires evaluation of a variety of factors, including an understanding of current business trends. Follows processes and operational policies in selecting methods and techniques for obtaining solutions. Acts as advisor to subordinate(s) to meet schedules and/or resolve technical problems. Develops and administers schedules, performance requirements; may

have budget responsibilities.

Interaction

Frequently interacts with subordinate supervisors, customers, and/or functional peer group managers, normally involving matters between functional areas, other company divisions or units, or customers and the company. Often must lead a

cooperative effort among members of a project team.

Supervision

Understands people management practices, particularly around professional development. Actively learning how to handle difficult management situations. Manages, perhaps through subordinate supervisors, the coordination of the activities of a section or department with responsibility for results, including costs, methods, and staffing. In some instances, this manager may be responsible for a functional area and not have any subordinate employees.

Experience

Typically requires a Bachelor's degree and 5-8 years of direct experience, with 3+ years of management experience.

Scope

Receives assignments in the form of objectives and determines how to use resources to meet schedules and goals. Provides guidance to subordinates within the latitude of established company policies. Recommends changes to policies and establishes procedures that affect immediate organization(s).

Discretion

Erroneous decisions or failure to achieve results will add to costs and may impact the short-term goals of the organization.

Minimum Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field
• 5+ years of customer marketing, lifecycle marketing, or field marketing experience
• Demonstrated ability to lead customer-focused campaigns that drive measurable outcomes
• Experience aligning with Customer Success and Sales to support go-to-market initiatives
• Strong project management skills and ability to balance multiple priorities
• Proficiency with marketing automation (HubSpot preferred), CRM systems, and reporting tools
• Excellent communication skills with a focus on clarity, strategy, and execution
• Ability to work cross-functionally and influence without direct authority
• Experience in a B2B SaaS environment; familiarity with HCM a plus

Physical Demands

Prolonged periods of sitting at a desk and working on a computer. Must be able to lift up to 15 pounds.

Travel Required

Yes, up to 15% domestic travel may be required.

Work Authorization

Employee must be legally authorized to work in the United States.

FLSA Classification

Exempt

Location

Any

Effective Date:

07/24/2025

Internal Job Title

Senior Manager, Customer Marketing

About isolved

isolved is an employee experience leader, providing intuitive, people-first HCM (Human Capital Management) technology. Our solutions are delivered directly or through our partner network to more than five million employees and 145,000 employers - who use them every day to boost performance, increase productivity, and accelerate results while reducing risk. Our HCM platform, isolved People Cloud, seamlessly connects and manages the employee journey across talent management, HR & payroll, workforce management and engagement management functions. No matter the industry, we help high-growth organizations employ, enable and empower their workforce by transforming employee experience for a better today and a better tomorrow. For more information, visit www.isolvedhcm.com.

isolved is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. isolved is a progressive and open-minded meritocracy. If you are smart and good at what you do, come as you are. Visit www.isolvedhcm.com/careers for more information regarding our incredible culture and focus on our employee experience. Visit www.isolvedeebenefits.com for a comprehensive list of our employee total rewards offerings.

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