Senior Channel Marketing Manager

Why Work Here

• Headquarters is in Charlotte, NC
• Recently expanded to nearshore
• isolved ranked for SMB Payroll in 2023 Sapient Report
• Voted top places to work in USA 2023

Job Description

The isolved Senior Channel Marketing Manager, together with the isolved network team and a growing Marketing Department, will be responsible for supporting marketing strategies and capabilities to increase lead generation and pipeline growth for the isolved network. Reporting to Director of Channels, this role will collaborate with departmental counterparts working to achieve marketing goals using both strategic and tactical planning. You will track and review campaign performance and generate recommendations based on learnings to establish best practices. The isolved network is the fastest growing business within isolved, with more than 150 certified network partners across the United States and nearly 2 million end users. The network's marketing team works closely with the network account management and partner success teams to support partners with strategic initiatives that drive business growth.

Core Job Duties

• Manage campaign creation and execution of digital marketing strategies to acquire new leads at scale with success measured in qualified opportunity conversions.
• Effectively understand and drive towards lead goals and CPL targets.
• Contribute to detailed analysis of campaign effectiveness including segmentation, and creative targeting.
• Analyze, and disseminate comprehensive reporting.
• Manage and collaborate with digital and broader marketing team on tactics and creative to cultivate lead generation and to ensure campaigns are in alignment with positioning and long-term goals.
• Manage lead processing and workflows for targeted digital programs.
• Support content to create a dynamic, engaging and authentic brand experience that successfully reflects the spirit of isolved.
• Never satisfied with the status quo, you are always looking to raise the bar.

Minimum Qualifications

• 5+ years of experience in digital marketing either in-house or at an advertising or media agency.
• 5+ year or more experience working with LinkedIn/Facebook campaign management either in-house or at an advertising or media agency.
• Proficient knowledge of lead scoring and nurturing techniques.
• Strong analytical skills, proficiency in data analysis, and agility to quickly understand the relationship between marketing results and business outcomes.
• Comprehensive knowledge of Microsoft 365, in particular Excel.
• Solid and demonstrable experience of sales and marketing software (e.g., HubSpot, Metadata.io, Outreach, CRM), analytics (e.g., Google), and CMS.
• Strong interpersonal, written and oral communication skills.
• Ambitious yet flexible self-starter who can work in a rapidly changing environment.
• Bachelor's Degree in Marketing, Computer Science, Information Technology or similar field or related business experience.
• A desire to work hard, make a difference, and have fun doing it.
• Bachelor's Degree in Marketing, Computer Science, Information Technology or similar field or related business experience.

About isolved

isolved is an employee experience leader, providing intuitive, people-first HCM (Human Capital Management) technology. Our solutions are delivered directly or through our partner network to more than five million employees and 145,000 employers - who use them every day to boost performance, increase productivity, and accelerate results while reducing risk. Our HCM platform, isolved People Cloud, seamlessly connects and manages the employee journey across talent management, HR & payroll, workforce management and engagement management functions. No matter the industry, we help high-growth organizations employ, enable and empower their workforce by transforming employee experience for a better today and a better tomorrow. For more information, visit www.isolvedhcm.com.

EEO Statement

isolved is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. isolved is a progressive and open-minded meritocracy. If you are smart and good at what you do, come as you are.

Disability Accommodation

Visit www.isolvedhcm.com/careers for more information regarding our incredible culture and focus on our employee experience. Visit www.isolvedeebenefits.com for a comprehensive list of our employee total rewards offerings.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions outlined above.

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