Senior Channel Marketing Manager -- Benefit Services

Our mission is to help people exceed their goals through transformational employee experience – and we practice what we preach. In fact, isolved has been recognized as a Great Place to Work-Certified ™ company, which is an achievement that was validated through our own employee feedback. We believe that when you have a healthy culture, you move from a company to a team – and teamwork is one of our core values. In every department throughout the organization, our people go above and beyond to support each other because when one person wins, we all win. As part of the isolved team, you will be equipped with the tools and resources needed to help you excel in your career – including professional development opportunities, amazing benefits and a welcoming workplace where you will experience a true sense of belonging.

Senior Channel Marketing Manager

Location: Remote

If you are an innovative marketer who's digitally-savvy, analytical and social media aware all at once, and who's looking for a high growth opportunity in a fast-paced environment then read on! If you are obsessed with marketing, lead generation, campaign creation and marketing operations, we would love to hear from you.

The Senior Marketing Manager, together with a growing Marketing Department, will be responsible for supporting marketing strategies and capabilities to increase lead generation for isolved Benefit Services (TPA Services). Reporting to Director of Channels, this role will collaborate with departmental counterparts working to achieve marketing goals using both strategic and tactical planning. You will track and review campaign performance and generate recommendations based on learnings to establish best practices. This role will work not only on expanding reach with current brokers but will be tasked with designing an expanding footprint for TPA services within all regions in the US.

Primary Responsibilities

• Responsible for campaign creation and execution of digital marketing strategies to acquire new brokers at scale with success measured in qualified opportunity conversions.
• Build and expand footprint within the US
• Strengthens current broker relationships to accelerate referrals
• Effectively understand and drive towards lead goals and CPL targets.
• Contribute to detailed analysis of campaign effectiveness including segmentation, and creative targeting.
• Analyze and disseminate comprehensive reporting.
• Manage and collaborate with digital and broader marketing team on tactics and creative to cultivate lead generation and to ensure campaigns are in alignment with positioning and long-term goals.
• Manage lead processing and workflows for targeted digital programs.
• Support content to create a dynamic, engaging and authentic brand experience that successfully reflects the spirit of isolved
• Never satisfied with the status quo, you are always looking to raise the bar.

Measurement for Success

• Meet or exceed marketing qualified lead goals (MQL).
• Meet or exceed assigned lead pre-qualification goals (SAL).
• Meet or exceed sales qualified opportunity goals (SQL).
• Wins and sales bookings associated with your work.
• Expands footprint within identified regions.
• Strengths current relationships.

Essential Requirements

• 5+ years of experience in digital marketing either in-house or at an advertising or media agency.
• 3+ year or more experience working with LinkedIn/Facebook campaign management either in-house or at an advertising or media agency.
• Proficient knowledge of lead scoring and nurturing techniques.
• Strong analytical skills, proficiency in data analysis, and agility to quickly understand the relationship between marketing results and business outcomes.
• Comprehensive knowledge of Microsoft 365, in particular Excel.

• Solid and demonstrable experience of sales and marketing software (e.g., HubSpot, Metadata.io, Outreach, CRM), analytics (e.g., Google), and CMS.
• Strong interpersonal, written and oral communication skills.
• Ambitious yet flexible self-starter who can work in a rapidly changing environment.
• Bachelor's Degree in Marketing, Computer Science, Information Technology or similar field or related business experience.
• A desire to work hard, make a difference, and have fun doing it.

Qualifications

• Bachelor's Degree in Marketing, Computer Science, Information Technology or similar field or related business experience.

Work Environment

Normal working conditions require normal to close concentration, visual attention and manual dexterity. Lifting requirements 25/30lbs. Moderate noise.

About isolved

isolved is an employee experience leader, providing intuitive, people-first HCM technology. Our solutions are delivered directly or through our partner network to more than five million employees and 145,000 employers ' who use them every day to boost performance, increase productivity, and accelerate results while reducing risk. Our HCM platform, isolved People Cloud, seamlessly connects and manages the employee journey across talent management, HR & payroll, workforce management and engagement management functions. No matter the industry, we help high-growth organizations employ, enable and empower their workforce by transforming employee experience for a better today and a better tomorrow.

isolved offers competitive total rewards including health & welfare benefits, career development and advancement opportunities, 401k match, annual merit and pay for performance bonus eligibility and a flexible, safe work environment.

Isolved is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. isolved is a progressive and open-minded meritocracy. If you are smart and good at what you do, come as you are.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities, but is merely the most accurate lists for the current job. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice.

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