Product Marketing Manager

Why Work Here

• Headquarters is in Charlotte, NC
• Recently expanded to nearshore
• isolved ranked for SMB Payroll in 2023 Sapient Report
• Voted top places to work in USA 2023

Job Description

The isolved Product Marketing Manager will work closely with the product management team, sales and marketing leaders, and marketplace partner team to develop and refine compelling, differentiated positioning and messaging in support of successful offering launches, resulting in increased demand and adoption. You will also play a key role in the development and execution of go-to-market (GTM) plans and integrated campaigns, in conjunction with the broader product, marketplace, customer success, marketing and sales teams.

Core Job Duties

• Develop and promote compelling, differentiated positioning and messaging for internal and external communications around products, services, and marketplace partners
• Lead the organization in the creation of effective and measurable tools and materials in support of solution demand and adoption
• Create and maintain solution collateral and sales pitches, alongside a continuous stream of compelling content (whitepapers, interactive tools, videos) that generate awareness, enable sales, and accelerate the buying process
• Empower our direct sales and partner ecosystem through training and enablement activities, differentiated strategies, and the development of sales tools and assets
• Collaborate side-by-side with product management and marketplace partner managers as a key stakeholder to our overall product organization
• Present our strategy to internal and external audiences of all types and constantly look for opportunities to promote isolved from stage to social
• Support our marketing team from subject matter expertise and GTM definition to ideal customer profile and buyer personas, and from content provision to speaking engagements

Minimum Qualifications

• Bachelor's degree in marketing, or requisite work experience
• At least four years proven experience in product marketing, partner marketing, product management, sales/pre-sales or consulting roles or combination thereof
• Solid understanding of subscription based B2B software and services
• Familiar with product marketing tactics such as integrated marketing campaigns, competitive intelligence, differentiation development, naming, pricing and packaging, sales enablement, and more
• Ability to work independently and be a team player
• Strong written and visual presentation skills
• Exceptional communication and interpersonal skills
• Superior attention to detail with the ability to multi-task in a fast-paced environment
• Effective organizational and prioritization skills
• Self-motivated and performance driven with deep analytical skills and a data-driven mind-set
• Comprehensive knowledge of Microsoft 365
• A desire to work hard, make a difference and have fun doing it!
• Knowledge of HCM technology, covering HR, payroll and tax, benefits, talent acquisition, talent management and workforce management
• Master's degree in business, marketing, or related field

About isolved

isolved is an employee experience leader, providing intuitive, people-first HCM (Human Capital Management) technology. Our solutions are delivered directly or through our partner network to more than five million employees and 145,000 employers - who use them every day to boost performance, increase productivity, and accelerate results while reducing risk. Our HCM platform, isolved People Cloud, seamlessly connects and manages the employee journey across talent management, HR & payroll, workforce management and engagement management functions. No matter the industry, we help high-growth organizations employ, enable and empower their workforce by transforming employee experience for a better today and a better tomorrow. For more information, visit www.isolvedhcm.com.

EEO Statement

isolved is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. isolved is a progressive and open-minded meritocracy. If you are smart and good at what you do, come as you are.

Disability Accommodation

Visit www.isolvedhcm.com/careers for more information regarding our incredible culture and focus on our employee experience. Visit www.isolvedeebenefits.com for a comprehensive list of our employee total rewards offerings.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions outlined above.

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