Paid Media Manager

Why Work Here

• Headquarters is in Charlotte, NC
• Recently expanded to nearshore
• isolved ranked for SMB Payroll in 2023 Sapient Report
• Voted top places to work in USA 2023

Job Description

The isolved Paid Media Manager is responsible for managing campaigns for multiple marketing segments across various ad platforms. This position must be comfortable utilizing data to optimize campaigns and understanding digital behaviors. We are looking for someone who is analytical, organized and results-driven!

Core Job Duties

• Support day-to-day management of paid social campaigns to help meet overall marketing goals on multiple digital platforms, including but not limited to LinkedIn and Facebook
• Manage budgets and bids within multiple ad platforms
• Create innovative approaches designed to increase pipeline and to accelerate sales bookings throughout the customer journey
• Work alongside key stakeholders to develop and implement paid social marketing initiatives
• Develop and optimize campaigns, an understanding of fundamental digital marketing metrics and how they interact and impact performance
• Work closely with the Director to build and implement Account Based Marketing strategies for all marketing segments
• Perform management of paid social media campaigns which include campaign launches, budget management, bid management, analytic tracking and reporting, and optimizations.
• Create, edit, optimize, and scale social media campaigns based off complex performance trends
• Identify, research, and determine the best course of action to execute on marketing goals through paid social media opportunities.
• Report on various paid social media campaigns and understand what performed well and how campaigns can be optimized efficiently.
• Work within the department to help guide creatives based on performance and results.
• Work in conjunction with the team to build campaign workflows inside of the ABM platform
• Prepare routine reports across all paid social platforms.

Minimum Qualifications

• 3-4 years of experience in paid digital campaign management/ad ops
• Strong attention to detail.
• Ability to analyze data and information and translate into actionable strategies & tactics.
• Working knowledge of Marketing Automation (HubSpot preferred), CRM, and ABM Tools (Demandbase, Triblio, etc.)
• A strong understanding of Account Based Marketing principles
• Proven project management experience with the ability to juggle multiple tasks at one time.
• Outstanding organizational skills and mindfulness.
• Comprehensive knowledge of LinkedIn Campaign Manager and Facebook Business Manager
• A desire to work hard, run fast, make a difference, and have fun doing it.

About isolved

isolved is an employee experience leader, providing intuitive, people-first HCM (Human Capital Management) technology. Our solutions are delivered directly or through our partner network to more than five million employees and 145,000 employers - who use them every day to boost performance, increase productivity, and accelerate results while reducing risk. Our HCM platform, isolved People Cloud, seamlessly connects and manages the employee journey across talent management, HR & payroll, workforce management and engagement management functions. No matter the industry, we help high-growth organizations employ, enable and empower their workforce by transforming employee experience for a better today and a better tomorrow. For more information, visit www.isolvedhcm.com.

EEO Statement

isolved is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. isolved is a progressive and open-minded meritocracy. If you are smart and good at what you do, come as you are.

Disability Accommodation

Visit www.isolvedhcm.com/careers for more information regarding our incredible culture and focus on our employee experience. Visit www.isolvedeebenefits.com for a comprehensive list of our employee total rewards offerings.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions outlined above.

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