Marketing Manager

Why Work Here

• Headquarters is in Charlotte, NC
• Recently expanded to nearshore
• isolved ranked for SMB Payroll in 2023 Sapient Report
• Voted top places to work in USA 2023

Job Description

Core Job Duties

• Educating the isolved customer community on the broad array of isolved products and services, ensuring they understand their value and creating associated demand for them – with success measured in terms of qualified sales opportunities.
• Developing strategies and tactical execution to increase penetration within the customer base, and the number of products successfully deployed within each account – helping to unseat competitor products along the way.
• Working alongside other teams to drive attendance at online and regional events, as well as the Company's annual customer and partner conference.
• Strategy development, including campaign development, creation, and execution that aligns with strategic priorities, goals, and initiatives.
• Demonstrated knowledge of digital marketing channels and the strategic role that each channel plays in the customer marketing funnel/lifecycle,
• Understand the customer lifecycle model adopted by isolved and the current state of marketing efforts to support it at each stage.
• Work with cross-functional teams including product marketing, Direct Account Managers, creative, brand and content to support customer marketing activities.
• Embrace lead goals and set clear targets and objectives for marketing execution and delivery.
• With support of Sr. Customer Marketing Manager, an ability to align with marketing operations, sales operations, sales enablement, customer success and product teams to evolve demand generation process and resolve any gaps.
• Collaborate with Voice of the Customer and cross-functional teams to communicate, gain buy-in and support for plan.
• Keen focus on retention, cross-sell and up-sell plans that expand our footprint within the existing isolved customer base.
• Develop detailed analysis of campaign effectiveness including segmentation, and creative targeting.
• Analyze and disseminate comprehensive reporting.
• Measure progress and impact of customer programs and communicate back to key stakeholders

About isolved

isolved is an employee experience leader, providing intuitive, people-first HCM (Human Capital Management) technology. Our solutions are delivered directly or through our partner network to more than five million employees and 145,000 employers - who use them every day to boost performance, increase productivity, and accelerate results while reducing risk. Our HCM platform, isolved People Cloud, seamlessly connects and manages the employee journey across talent management, HR & payroll, workforce management and engagement management functions. No matter the industry, we help high-growth organizations employ, enable and empower their workforce by transforming employee experience for a better today and a better tomorrow. For more information, visit www.isolvedhcm.com.

EEO Statement

isolved is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. isolved is a progressive and open-minded meritocracy. If you are smart and good at what you do, come as you are.

Disability Accommodation

Visit www.isolvedhcm.com/careers for more information regarding our incredible culture and focus on our employee experience. Visit www.isolvedeebenefits.com for a comprehensive list of our employee total rewards offerings.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions outlined above.

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