isolved

Marketing Campaign Specialist Jobs at isolved

Marketing Campaign Specialist Jobs at isolved

Sample Marketing Campaign Specialist Job Description

Marketing Campaign Specialist

iSolved HCM is a fast-growing human capital management technology company that brings together the key workforce functions in one robust, easy-to-use platform, iSolved. iSolved, now with Mojo, makes it easy for teams to build connections and unleash innovation. The HCM platform manages all mission-critical functions, including payroll, HR, time & attendance, and benefits, delivered from a single application. Built-in tools and features boost engagement, collaboration, and performance. It has achieved rapid market share, with more than 145,000 employers and 5 million employees and growing.

 BRIEF STATEMENT OF THE PURPOSE OF THIS POSITION

This is a fast-paced position responsible for developing demand generation strategies and campaigns for the iSolved inside sales teams. In this role, the successful person will have campaign creation and execution experience, as well as strong, creative copy writing and campaign analytical skills. The candidate must be well versed in Account Based Marketing programs for complex sales and should understand the dynamics of sales/marketing support activities. We are seeking a person who thrives in a high demand environment and who will bring fresh ideas, digital marketing experience and proven organizational skills. In this role, the iSolved marketing specialist will work alongside a creative services team but will need to have strong copy writing abilities and an eye for graphic design. This position reports to the VP of Inside Sales.

PRIMARY RESPONSIBILITIES OF THIS POSITION

  • Work with the Inside Sales Team, Creative Services, and other key stakeholders to build campaign strategy, value proposition and messaging, contact acquisition strategy, and content that drive results.
  • Define and segment campaign targets: Understand the target audience and its preferences, needs, and challenges and ensure proper targeting and audience segmentation for all emails deployed
  • Content and Messaging: Creative and impactful copy writing to rapidly learn product and market information and translate into marketing messages
  • Own the QA process for email campaigns
  • Analyze email campaign results and report campaign performance, summarizing key insights, and offer recommendations
  • Create, plan and implement content strategies for lead nurturing and top of the funnel activities
  • Communicate with sales teams and align demand generation goals with sales leaders
  • Prepare monthly reports for the leadership team analyzing demand generation program results

EDUCATION AND EXPERIENCE NEEDED FOR THIS POSITION

  • Bachelor's degree in marketing, communications, or another related field
  • 3-5 years' experience. Marketing automation experience a must preferably Hubspot (but any marketing email technology experience will do). Demonstrated copy writing skills (submit samples). Charlotte office preferred, secondarily SLC.
  • Previous experience in campaign management, specifically B2B campaigns.

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In order to provide equal employment and advancement opportunities to all individuals, employment decisions at isolved will be based on merit, qualifications, and abilities. isolved does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law.

In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for this position with our organization, please email Careers@isolvedhcm.com.

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