Email Strategy Manager

Email Strategy Manager

Summary/objective

We are seeking a results-driven Email Strategy Manager with at least 5 years of experience in email marketing, a high level of proficiency in HubSpot, and exceptional copywriting skills. This role requires a deep understanding of the full customer lifecycle and where nurturing plays a critical role, with a focus on delivering value across every touchpoint while avoiding spammy experiences for any contact in our database. The ideal candidate will design and execute campaigns aligned to business objectives and audience needs, leverage automation, and partner cross-functionality to ensure on-brand, compliant, and effective email programs.

Core Job Duties

• Design and execute email campaigns that align with the business objectives and target audience.
• Understand the current nurture touchpoints across different tools for different teams, strategize to bring those into HubSpot.
• Manage and segment email lists, ensuring messages reach the right audience at the optimal time and maintaining high deliverability.
• Monitor email deliverability and analyze campaign performance metrics, reporting results, and make data-driven recommendations for improvement.
• Set up and manage automated email campaigns (drip/nurture programs) across the customer lifecycle, optimizing engagement and conversions.
• Ensure all email campaigns adhere to legal regulations and email marketing best practices (including deliverability hygiene and avoiding spam triggers).
• Collaborate with and guide other teams to ensure emails support the company's objectives and create value.
• Stay up to date with industry trends, tools, and technologies to maintain an effective and competitive email program, including exploration of chat and SMS as complementary channels.

Job Complexity

A seasoned, experienced professional with a full understanding of area of specialization. Emerging understanding of broader organizational context and goals. Resolves a wide range of issues in creative ways. This job is the fully qualified, career-oriented, journey- level position.

Interaction

• Works on problems of diverse scope where analysis of data requires evaluation of identifiable factors.
• Demonstrates good judgment in selecting methods and techniques for obtaining solutions.
• Networks with senior internal and external personnel in
• own area of expertise.

Supervision

Normally receives little instruction on day-to-day work, general instructions on new assignments.

Experience

Typically requires a minimum of 5 years of related experience with a Bachelor's degree; or 3 years and a Master's degree; or a PhD without experience; or

equivalent work experience.

Minimum Qualifications

• Minimum 5 years of experience in email marketing or a similar role.
• Proven proficiency with HubSpot (marketing automation, lists, workflows, reporting, deliverability configurations).
• Exceptional copywriting and editing skills with the ability to craft clear, persuasive, and valuable email content.
• Deep understanding of the customer lifecycle (acquisition, welcome, nurture, conversion, retention) and where nurturing plays a key role.
• Strong data analytic skills to monitor deliverability, engagement, and performance metrics; ability to translate data into actionable optimization steps.
• Experience with list hygiene, segmentation strategies, and sending patterns to improve deliverability and relevance.
• Knowledge of legal/regulatory requirements and industry best practices for email marketing (e.g., CAN-SPAM).
• Collaborative mindset with the ability to lead cross-functional initiatives and ensure consistency with brand and business goals.

Physical Demands

Prolonged periods of sitting at a desk and working on a computer. Must be able to lift up to 15 pounds.

Travel Required

Yes, up to 15% domestic travel may be required.

Work Authorization

Employee must be legally authorized to work in the United States.

FLSA Classification

Exempt

Location

Hybrid – in office

About isolved

isolved is an employee experience leader, providing intuitive, people-first HCM (Human Capital Management) technology. Our solutions are delivered directly or through our partner network to more than five million employees and 145,000 employers - who use them every day to boost performance, increase productivity, and accelerate results while reducing risk. Our HCM platform, isolved People Cloud, seamlessly connects and manages the employee journey across talent management, HR & payroll, workforce management and engagement management functions. No matter the industry, we help high-growth organizations employ, enable and empower their workforce by transforming employee experience for a better today and a better tomorrow. For more information, visit www.isolvedhcm.com.

isolved is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. isolved is a progressive and open-minded meritocracy. If you are smart and good at what you do, come as you are. Visit www.isolvedhcm.com/careers for more information regarding our incredible culture and focus on our employee experience. Visit www.isolvedeebenefits.com for a comprehensive list of our employee total rewards offerings.

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