Customer Marketing Manager

Customer Marketing Manager

At isolved, we are on a mission to help our customers transform employee experience for a better today and a better tomorrow, and we want to tell the world about it. We know that human resources is always evolving, quite simply because it is a people business, and so our HCM cloud platform is not just built with people in mind but is ready for the future of work. As we continue to grow market share, we are now seeking an outstanding talent in the following position:

Customer Marketing Manager

If you're passionate about people, about customers, and understand the impact that marketing can make along the customer journey then read on!

The Customer Marketing Manager will be primarily responsible for:

• Educating the isolved customer community on the broad array of isolved products and services, ensuring they understand their value and creating associated demand for them – with success measured in terms of qualified sales opportunities.
• Developing strategies and tactical execution to increase penetration within the customer base, and the number of products successfully deployed within each account – helping to unseat competitor products along the way.
• Working alongside other teams to drive attendance at online and regional events, as well as the Company's annual customer and partner conference.

Candidates should be well rounded customer and or field marketers with experience of integrated campaigns and be able to speak to successful sales and customer success alignment.

Principal Responsibilities

• Strategy development, including campaign development, creation, and execution that aligns with strategic priorities, goals, and initiatives.
• Demonstrated knowledge of digital marketing channels and the strategic role that each channel plays in the customer marketing funnel/lifecycle,
• Understand the customer lifecycle model adopted by isolved and the current state of marketing efforts to support it at each stage.
• Work with cross-functional teams including product marketing, Direct Account Managers, creative, brand and content to support customer marketing activities.
• Embrace lead goals and set clear targets and objectives for marketing execution and delivery.
• With support of Sr. Customer Marketing Manager, an ability to align with marketing operations, sales operations, sales enablement, customer success and product teams to evolve demand generation process and resolve any gaps.
• Collaborate with Voice of the Customer and cross-functional teams to communicate, gain buy-in and support for plan.
• Keen focus on retention, cross-sell and up-sell plans that expand our footprint within the existing isolved customer base.
• Develop detailed analysis of campaign effectiveness including segmentation, and creative targeting.
• Analyze and disseminate comprehensive reporting.
• Measure progress and impact of customer programs and communicate back to key stakeholders

Essential Requirements

• 2-3 years demonstrable customer marketing experience.
• Strong digital and traditional marketing mix and comfortable learning new systems.
• Strong problem-solving skills to identify, analyze, and optimize marketing activity.
• Strong interpersonal skills and superb written and oral communication skills.
• Ambitious yet flexible self-starter who can work in a rapidly changing environment.
• Outstanding organizational skills and attention to detail.
• Proven project management experience with the ability to juggle multiple tasks at one time.
• Ability to communicate effectively, both orally and in writing with team leaders, customers / vendors, partners, etc.
• Experience in/knowledge of the software industry (HCM preferred, but not essential).
• Comprehensive knowledge of Microsoft 365, in particular Word, Teams, Excel and PowerPoint.
• Solid and demonstrable experience of marketing software (e.g., HubSpot, Metadata.io), analytics (e.g., Google), and CMS.
• HubSpot certifications a plus
• Bachelor's Degree in Marketing, Information Technology, Communications or similar field or related business experience.
• A desire to work hard, make a difference, and have fun doing it.

Location: This position will be based in the USA (office or remote) and may require some travel.

Duration: This is a full time, permanent position.

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