iSolved HCM

Senior Customer Marketing Manager

 What is isolved People Cloud? isolved People Cloud delivers a modern employee experience by design through a connected platform that effortlessly navigates and streamlines the entire HR/employee journey from talent management, HR and payroll, and workforce management to engagement management.


Senior Customer Marketing Manager

If you're passionate about people, about customers, and understand the impact that marketing can make along the customer journey then read on!

The Senior Customer Marketing Manager, with their team, will be primarily responsible for:

  • Educating the customer community on the broad array of iSolved products and services, ensuring they understand their value and creating associated demand for them with success measured in terms of qualified sales opportunities.
  • Developing strategies to increase penetration within the customer base, and the number of products successfully deployed within each account helping to unseat competitor products along the way.
  • Working alongside other teams to recruit and develop satisfied customers into the Company's reference program, and drive attendance at online and regional events, as well as the Company's annual customer and partner conference.  

Candidates should be well rounded customer and or field marketers with experience of integrated campaigns and be able to speak to successful sales and customer success alignment.

Principle Responsibilities:

  • Define, own and contribute to a comprehensive and wining customer marketing plan that aligns with strategic priorities, goals and initiatives.
  • Understand the customer lifecycle model adopted by isolved and the current state of marketing efforts to support it at each stage.
  • Work with cross-functional teams including; product marketing, inside sales, creative, brand and content to support customer marketing activities.
  • Embrace lead goals and set clear targets and objectives for marketing execution and delivery.
  • Ability to align with marketing operations, sales operations, customer success and product teams to understand state of data, impact on customer marketing programs and build a strategy to communicate and resolve any gaps.
  • Collaborate with Voice of the Customer and cross-functional teams to communicate, gain buy-in and support for plan.
  • Own and build out customer marketing communications.
  • Drive retention, cross-sell and up-sell plans that expand our footprint within the existing isolved customer base.
  • Measure progress and impact of customer programs and communicate back to key stakeholders

Essential Requirements:

  • 3-5 years demonstrable customer marketing experience.
  • At least 3 years' experience of managing and developing talent.
  • Strong problem-solving skills to identify, analyze, and optimize marketing activity
  • Strong interpersonal skills and superb written and oral communication skills.
  • Ambitious yet flexible self-starter who can work in a rapidly changing environment.
  • Outstanding organizational skills and attention to detail.
  • Proven project management experience with the ability to juggle multiple tasks at one time.
  • Ability to communicate effectively, both orally and in writing with C-level executives, customers / prospects, partners, etc.
  • Experience in/knowledge of the software industry (HCM preferred, but not essential).
  • Comprehensive knowledge of Microsoft 365, in particular Word, Excel and PowerPoint
  • Bachelor's Degree in Marketing, Information Technology, Communications or similar field or related business experience.
  • A desire to work hard, make a difference, and have fun doing it.

Location: This position will be based in the USA (office or remote) and will require minimal travel.

Duration: This is a full time, permanent position.

iSolved HCM
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